In this very practical, hands-on, interactive Plain Talk course, you will learn to think about your web site as if it were a conversation with a busy person who is trying to find information or complete a task. You will practice focusing your content on your site visitors' needs, organizing content so it is easy to skim and scan, and putting the key message first. You'll get tips and learn tricks for tuning up your links and sentences. Course materials will be provided electronically.
Listed below are some of the topics that will be covered in this course.
Setting the context, planning sites, and pages:
What do users want from web sites? How do people use the web? Why don't people read much on the web? Where do they read? Where do they not read?
Focusing on your site visitors' needs:
Give people only what they need – in as few words as possible. Do not expect people to read every word, especially on home pages and pathway pages. Identify your key messages and your site visitors' questions. Write in 'inverted pyramid' style.
Breaking up and organizing content:
Think “information” or “topics,” not documents or books. Break up the text, even more than on paper. Include lots of meaningful headings.
Tuning up your links and sentences:
Understand how people interpret what you write. Follow your reader's logic. Think like your site visitors.
Using lists, tables, and graphics:
Meet users’ expectations for visual formats. Think 'table' for helping people to grab data. Use pictures and technical illustrations appropriately.
Upon completion of this course you should be able to:
Employees whose job includes writing for the web
We offer workshops at our offices in Olympia and Seattle, on-site at your location, or remote. Each attendee will receive course materials digitally, including slides, exercises, suggested readings, and resources.