Crucial Influence® teaches you essential leadership skills. This course is based on 50 years of social science research and presents the renowned Six Sources of Influence model. It provides insights into the personal, social, and structural sources that shape behavior and teaches a proven method for leveraging these sources to influence people and achieve desired outcomes.

Influencer training equips you, whether managing a small team or leading a large organization, with the skills to effectively change others' behaviors. It is also valuable for those without formal authority and emerging leaders.

Performance Objectives: Upon completion of this course, you should be able to:

• Clearly articulate the results you want.
• Determine how you will measure progress and success.
• Identify the behaviors that will generate desired results.
• Clarify when people should act and what they should do.

Intended Audience: Formal and emerging leaders.

Sales Tax Notice: Effective October 1, 2025 
In accordance with Washington State law (ESSB 5814), sales tax will be applied to all training services. In addition to the course cost, sales tax will be calculated based on your agency's location and added to your final invoice after the class is completed.