Merge Purge software compares the records in your mailing address list, looking for duplicate or multiple entries. The software has built-in libraries to find duplicates using variations of the same name, transposed letters and different arrangements of the same street address. These advanced comparison methods locate more duplicate records than an ordinary database search.
In addition, merge purge can “household” your mailings by combining address records for several individuals living at the same address into a single entry. For example, records for John Smith, Jane Smith and Junior Smith containing the same address information become a single record for “The Smith Household”.
When the Merge Purge is complete, you will receive a report of the records that were removed and an updated copy of your address file.
Because Merge Purge checks your address lists for double entries before we print your job, you can save money on both printing and mailing. After the data has been streamlined, you may choose to decrease the quantity on your printing order to reflect the change in your mail quantity.
Reducing duplicate mail pieces also improves your level of customer service. Taxpayers receiving multiple copies of the same mail piece may develop a negative impression your organization. By sending only one item to each address you let your customers know that you care about serving them as efficiently as possible.
If you would like more information about Merge Purge, please contact your customer service representative. When you are ready to place your order, simply complete a printing requisition as usual and include your request for Merge Purge processing in the “Other Instructions” section of the order form.